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Loughborough Internet >> Coat of Arms

1. The Helm
The Helmet

2. Black Bar
Holds two gold cockle shells and a central gold lace pattern.

3. Black Bull's Head
In memory of the Hasting's family.

4. The Motto
'In Veritate Victoria' trans. 'Victory lies in the Truth'

Loughborough's Borough Arms

5. The Crest
Golden Lion : in memory of the Beaumont family.

6. The Cloak
(Mantling) A knight's weather protection, portrayed as if ripped in battle.

7. Lady's Sleeve
Also related to the Hasting's family and held by the lion.